In continuation to this previous assignment the next one regarding developing a digital marketing plan. This is suppose to use the SOSTAC model. How do I address all of the SOSTAC element and include the following?

1. Situational Analysis

• Analyze the current situation in terms of customers, intermediaries, and competencies.
• Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.

2. Objectives

• Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?

3. Strategy

• Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?

4. Tactics

• Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?

5. Actions

• Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.

6. Controls

• Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?