Question: In Creating Magic, Cockerell discusses Strategy # 3 , Make Your People Your Brand. He stated, Like practicing good preventive medicine, hiring and promoting the

In Creating Magic, Cockerell discusses Strategy #

3,

"Make Your People Your Brand." He stated, "Like practicing good preventive medicine, hiring and promoting the right people will spare you a lot of painful and costly problems."

6 .

What do you think Cockerell meant by this and can you share a personal example of how you've seen this play out in your work experience?

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