Question: In determining the communication objectives, the marketer should know where the target audience stands in the buyer-readiness stages. Suppose you are going to launch a

In determining the communication objectives, the marketer should know where the target audience stands in the buyer-readiness stages. Suppose you are going to launch a new premium mobile phone company, explain how you will incorporate strategy at each stage.

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Integrated Marketing Communication IMC Definition IMC Making an Impact with Marketing Communication Having an extraordinary item accessible to your clients at an incredible cost fails to help you if y... View full answer

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