In determining the communication objectives, the marketer should know where the target audience stands in the buyer-readiness
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In determining the communication objectives, the marketer should know where the target audience stands in the buyer-readiness stages. Suppose you are going to launch a new premium mobile phone company, explain how you will incorporate strategy at each stage.
Related Book For
Corporate Finance
ISBN: 978-0077861759
10th edition
Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe
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