Question: In developing the value proposition, what is the drawback of the first type that is: The simplest type of value proposition lists all benefits that
In developing the value proposition, what is the drawback of the first type that is: The simplest type of value proposition lists all benefits that management believes their offering delivers to target customers, usually from the perspective of the more they can think of, the better. (check all that apply).
There can be more than 1 correct answer.
A. Customers preferences are not considered.
B. There is no information about competitors.
C. Firms advantages that can be offered to customers are not clarified.
HINT : the correct answer is not option A by itself nor the correct answer A and C
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