Question: In digital marketing, what does Last - Click Attribution primarily emphasize, and what are its potential limitations ? 1 . Last - Click Attribution emphasizes
In digital marketing, what does "LastClick Attribution" primarily emphasize, and what are its potential limitations
LastClick Attribution emphasizes the first interaction a user has with a website and is considered the most accurate attribution model.
LastClick Attribution gives equal credit to all touchpoints in a customer's journey, providing a holistic view of conversion paths.
LastClick Attribution attributes all the conversion value to the final interaction before a conversion, potentially overlooking the influence of earlier touchpoints.
LastClick Attribution focuses exclusively on the time of day when users click on ads and ignores other user behaviors.
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