Question: In Dr . Jarvis' lecture on Chapter 5 , she detailed many forms of market research that are used to create Customer Journey Maps. A

In Dr. Jarvis' lecture on Chapter 5, she detailed many forms of market research that are used to create Customer Journey Maps. A market research rechnlque that combines (1) watching customers go through the experience as they perform the actions of interest in the real work with (2) asking those same customers questions about their motivations, thoughts and feelings at each step of the experience, is called:
Multiple Choice
Customer Journey Interviews
Depth Interviews
Diary Studies
Contextual Observation
Observational Study
In Dr. Jarvis' lecture on Chapter 5, she detailed many forms

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