In each of your response posts, identify two quantifiable business metrics that could be used to measure the ROI associated with the key considerations in your peer's post. How do those metrics measure what is intended? How might they inform decision making or next steps? Support your reasoning with examples, if possible.

Business metrics are used to track performance across all areas of the business $($Klipfolio$,2023).$ A key consideration is to define the organization$$s goals and make sure they align with the company$$s mission. With any internal communication, if employees are not on the same page with what the organization is striving for, it will cause a divide in the company. Measuring these initiatives will ensure that the divide does not happen. As mentioned in the article $$Strategies to Enhance Air Force Communications with Internal and External Audiences$,$ IBM conducts a biennial $$climate survey of its employees$($National Academies, $2016,$ p$.24).$ Finding out how much employees know about the company is essential to the organization$$s goals.

When implementing an external communication initiative, it involves strategic key performance indicators. Similar to the internal metrics, it includes utilizing the internal metric results to define the external stakeholders. The difference is the intended audience $$ while internal metrics are meant for employees.

The particular business environments that organizations operate is an important consideration because they need to know exactly how to set their measurable goals to drive strategic impact $($National Academies, $2016,$ p$.24).$ Every company is going to have different goals $$ knowing what these goals are before moving forward is essential to success.