In each section listed below, find your own example of one of the different execution formats. You will only provide ONE example in each section, for a total of four examples. You should identify which element option that example portrays and give your reasoning why that matches the particular creative element. The easiest way to do this is find an example online. You can provide the URL or website address so that I can check for the accuracy to that element.

• Appeals: the central idea of the ad

Element option:

Description:

Example:

• Execution Formats: the basic structure of the message

  Element option:

  Description:

  Example:

• Tonality: the mood or attitude the ad conveys

  Element option:

  Description:

  Example:

• Creative Tactics and Technology

  Element option:

  Description:

  Example: