In early 2012, the New York Times reported the story of a Target data scientist who was

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In early 2012, the New York Times reported the story of a Target data scientist who was able to predict if a customer was pregnant based on her pattern of previous purchases.

a. Describe the business analytics models that the data scientist used.

b. Refer to and discuss the ethics of Target’s analytics process.

c. Research the story and note the unintended consequences of Target’s analytics process.

Related Book For answer-question

Core Macroeconomics

ISBN: 978-1464191435

3rd edition

Authors: Eric Chiang

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Posted Date: Dec 04, 2022 10:56 PM

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In early 2012, the New York Times reported the story of a Target data scientist who was

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Core Macroeconomics

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