1. In executing an advertising message, so-called ______________ execution is generally based on a problem/solution approach.

   		Slice of life
   		Demonstration
   		Dramatization
   		Testimonial

2 points

QUESTION 2

1. Creativity used in delivering advertising messages impacts consumers __________________ responses.

   		Cognitive
   		Affective
   		Behavioral
   		All of the above

2 points

QUESTION 3

1. Which is an advantage of newspaper as advertising medium?

   		Extensive penetration
   		Geographic selectivity
   		Reader involvement and acceptance
   		All of the above

2 points

QUESTION 4

1. Which issue is affecting the future of newspaper?

   		Declining circulation
   		Competition from other media and battle to increase its share of national advertising volume
   		Online delivery and use of multiple platforms
   		All of the above