Question: In fall 2 0 0 2 , a new Broadway production of Puccini's La Boheme was set in Paris circa 1 9 5 7 .

In fall 2002, a new Broadway production of Puccini's La Boheme was set in Paris circa 1957. The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne. This is an example of:
trade sales promotion.
global awareness.
consumer sales promotion.
product placement.
sampling.

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