In health care marketing, social marketing is used to help inform, engage, and motivate consumers towards a behavior change. There is a fine line between creating messages that are informative and using lessons in psychology to motivate individuals. What do you believe to be the biggest issue in maintaining this balance from a health care perspective? How does this differ from traditional marketing practices outside of health care?

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One of the biggest issues in maintaining the balance between informative messaging and using psychology to motivate behavior change in health care mar... View the full answer