Question: In homework 9 , we solved a problem using a buy - back agreement as incentives in the supply chain. Suppose instead of a buy
In homework we solved a problem using a buyback agreement as incentives in the supply chain. Suppose instead of a buyback agreement, there is a revenue sharing agreement between the retailer and manufacturer. The manufacturer offers the retailer a discount. In return, the retailer keeps of the profit for each unit sold and the manufacturer receives of the profit for each unit sold. Below are the numbers we used in the class example and homework Please use these numbers and the revenue sharing agreement to calculate the expected profit for the manufacturer, expected profit for the retailer, and expected channel profit.
Manufacturer Retailer Consumer
C W
D: mu ; sigma
c$; w $; p $; unsold units get $ per unit.
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