Question: In its early development, Pebble Technologies identified significant holes in funding, distribution, and product development. As such Pebble worked with Kickstarter ( for funding )

In its early development, Pebble Technologies identified significant holes in funding, distribution, and product development. As such Pebble worked with Kickstarter (for funding), Best Buy and Amazon (for distribution) and Yelp and ESPN (for product development). These efforts are associated with the __________________ component of the analysis they completed before developing their strategy.

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