Question: In its early development, Pebble Technologies identified significant holes in funding, distribution, and product development. As such Pebble worked with Kickstarter ( for funding )

In its early development, Pebble Technologies identified significant holes in funding, distribution, and product development. As such Pebble worked with Kickstarter

(

for funding

),

Best Buy and Amazon

(

for distribution

)

and Yelp and ESPN

(

for product development

) .

These efforts are associated with the

__________________

component of the analysis they completed before developing their strategy.

Collaborator

Company

Competition

Customer

Context

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