Question: In low - processing situations, a simple message is more likely to be effective because consumers will: not want to purchase products with a low
In lowprocessing situations, a simple message is more likely to be effective because consumers will:
not want to purchase products with a low brand image.
be able spend a lot of time evaluating competitive prices.
be able judge products based on source credibility.
be influenced by coconsumers who have supportive arguments for a product.
not have to process a lot of information.
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