Question: In many cases, qualitative data can be complemented by quantitative data. Sometimes, either qualitative or quantitative data would be the most useful. It is situation

In many cases, qualitative data can be complemented by quantitative data. Sometimes, either qualitative or quantitative data would be the most useful. It is situation dependent. If the market intelligence team shares with the CEO and CFO that competitors have not established as much market awareness as your organization has, this is considered qualitative data. Is there an example of quantitative data that would complement this qualitative data?

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