In Marketing Analytics, various statistical analyses, approaches and metrics are used support (strategic) marketing decision making. Core analytical tools are (1) Cluster Analysis, (2) Choice Models, (3) Conjoint Models, and (4) Market Response Models.

Build a Marketing Analytics Toolkit. Your Marketing Analytics Toolkit should give an overview and a brief summary of all four analytical tools mentioned above

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Certainly Heres a brief overview of each of the four core analytical tools used in Marketing Analytics 1 Cluster Analysis Overview Cluster analysis is ... View the full answer