In marketing, ethical behavior is applied by ensuring fairness when making moral marketing decisions. Ethical behavior does not only create a good image of the organization in the society, but also fosters trust in the marketing systems, hence attracting more customers, which is the main objective in marketing. Several demerits could come about because of failure to apply ethical behavior in marketing. The student will prepare a report on Ethical Behavior in Marketing using actual company examples, in which the following areas are covered: Marketing research Marketing Audience Pricing Advertising and Promotion Marking Rubric is attached. Report is a minimum 1000 words. Please produce the work on a Google Sheet and provide electronically before class in week 5. Student name and student number must be listed at the beginning of the document. Late reports will lower your grade by 10% for every day late. Report must be in your own words and any direct quotes or paraphrasing must be indicated with appropriate citations and references - do not exceed allowable % of your report with direct quotes or paraphrasing. All reports will be vetted for plagiarism and offenders will receive a mark of zero. Thank you