In Marketing Myopia, Levitt explains that companies/industries lost track of the businesses they were really in. Railroad
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In Marketing Myopia, Levitt explains that companies/industries lost track of the businesses they were really in. Railroad companies described their business as railroads instead of taking a broader view and considering their businesses ... entertainment businesses
transportation companies
growth industries
none of the above
Related Book For
Spreadsheet Modeling & Decision Analysis A Practical Introduction to Management Science
ISBN: 978-0324656633
5th edition
Authors: Cliff T. Ragsdale
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