Question: In marketing research, involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.

In marketing research,
involves generalizing the results from the sample to much
larger groups of distributors, customers, or prospects to help decide on marketing actions.
statistical inference
probability sampling
extrapolation
criteria sampling
nonprobability sampling
In marketing research, involves generalizing the results from the sample to

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