Question: involves generalizing the marketing research results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions. Multiple

involves generalizing the marketing research results from the sample to much larger groups of distributors, customers, or prospects to help
decide on marketing actions.
Multiple Choice
Nonprobability sampling
Probability sampling
Extrapolation
Statistical inference
Criteria sampling
involves generalizing the marketing research results from the sample to much

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