Question: In marketing research, what does 'construct validity' refer to ? In marketing research, what does 'construct validity' refer to ? The financial feasibility of the

In marketing research, what does 'construct validity' refer to?
In marketing research, what does 'construct validity' refer to?
The financial feasibility of the research.
The accuracy of product testing.
The extent to which a survey measures what it intends to measure.
The validity of experimental research designs.
The efficiency of sample selection.

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