Question: In marketing, the term proposition. A | | refers only to tangible items that can be seen, tasted, or touched B is a broad concept
In marketing, the term proposition.
A refers only to tangible items that can be seen, tasted, or touched
B is a broad concept that encompasses the satisfaction of consumer needs
C is limited in meaning to goods, services, and ideas only
D never refers to such things as package design, brand name, or warranty
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