Question: In marketing, value can be defined as: a. Value is dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that

In marketing, value can be defined as:

a. Value is dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

b. Value refers to company growth by increasing sales of current products to current market segments without changing the product.

c. Value is a customer's perception of price (to own and use) and performance (quality) of a product/service.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Marketing Question 1 Qu- Market Segmentation requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors that might require separate marketing strategies or...

. Market segmentation requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes

Mon to another question will save this restos Question 1 points Market Segmentation requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors that might...

Old MathJax webview solve fast plzzzz 2 solve fast plzzzz 2 Question 2 4 points Save Answer Market Segmentation requires dividing a market into smaller segments with distinct needs, characteristics,...

Question 4 points Market Segmentation requires dividing a market into smaller segments with distinct needs, characteristics or behaviors that might require separate marketing strategies or mixes List...

What requirements does a market segment need? A. Including all segments into larger markets for similar results. B. Effectively using both small and large segments to evaluate the market needs. C....

Market segmentation reuquires dividing a market into smaller segments with distinct needs, characteristics, or behaviours that might require separate marketing strategies or mixes. List and briefly...

Question 11 4 points Met Segmentation requires dividing a market into a segments with distinct needs characteristics of behaviors that might require separato marketing strategies Os List and briefly...

Which of the following is NOT a characteristic of a good brand name? is easy to say and remember is consistent with the company's overall image be as similar as possible to a competitor's name is...

Dividing a market into distinct groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. Discuss the various strategies in order to...

Purchase Discounts Lost should be: A. Added to the Merchandise Inventory account to determine the cost of inventory on hand B. Considered a loss account to be reported on the income statement C....

Hester Corporation purchases a building by giving stock with a fair market value of $30,000 (original cost was $21,000) and borrowing $210,000. Hester pays closing costs of $10,000 on the purchase....

5. Which Win32 function moves the file pointer to a specified offset relative to the beginning of a file?

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...