Question: In measuring consumer satisfaction, marketing managers should remember that Multiple Choice customer satisfaction is a highly personal concept. consumer expectations and aspirations tend to remain

In measuring consumer satisfaction, marketing managers should remember that
Multiple Choice
customer satisfaction is a highly personal concept.
consumer expectations and aspirations tend to remain the same over time.
looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
evaluations of macro-marketing effectiveness are purely objective, in that they are based on tabulated survey results.
it is not possible to do so at the macro-marketing level.
In measuring consumer satisfaction, marketing managers should remember that Multiple Choice

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