In measuring consumer satisfaction, marketing managers should remember that:

Select one:

a$.$

customer satisfaction means very little in $2021$

b$.$

customer satisfaction is a personal concept and can vary greatly from consumer to consumer

c$.$

consumer expectations and aspirations tend to remain the same over time

d$.$

All of these alternatives are correct

e$.$

looking at the average level of satisfaction for a whole society provides a precise description of macro$-$marketing effectiveness.