In mid-2015 Taylor Swift asserted her immense power and influence and successfully changed one of Apples policies. Before the launch of Apple Music, the company said it intended not to compensate musicians for their music used during the free trial of its new subscription service. Swift, who often speaks on behalf of other musicians, threatened to withhold her new album from Apple, now the largest single retailer of music. She said, We dont ask for free iPhones. Please dont ask us to provide you with our music for no compensation. Apple quickly changed its policy and compensated musicians for the use of their work during the free trial and since.

Q1. Which tactics (and bases of power) did Swift use to influence Apple in your opinion? Chapter 14

Q2. Also mention 6 of the 9 common infuence tactics, with a breif description of each.