In Module 6, Strategy Consideration & Factors, we completed a 5 Forces Analysis on the streaming industry. Below is the summary of the framework we completed as part of that discussion. [If you prefer, you may view the summary m 3,] Considering the below framework, and your own knowledge and original thought, answer the ve (5) following questions in the space provided in this exam: 1. Why is the Power of Buyers considered High? [HINT: Consider the Consumer Decision Process 3, in your response] 2. How can providers in this industry use the Marketing Funnel i, to reduce the impact of the Power of Buyers [HINT: Consider which part of the Marketing Funnel can most impact customers' willingness to stay with a provider]? 3. Which of the 5 Forces is the most difcult to overcome and why? 4. For competitors, how does the large advertising expense impact the role of STP (segmentation, targeting, positioning)? 5. How easy or difcult is it to enter the streaming industry and why? 5 Forces Analysis Streaming Services (Netflix, HBO Max, Disney Plus, Hulu, Paramount) Strength Threat of Competitive Rivalry ' Content Substitutes Established players HIGH ' Large advertising expense Power of Suppliers - International content 8: talent - Contracts with suppliers, studios, etc. HIGH - Short distribution channels 50:75:?\" . 93:32:" Threat of New Entrants - Low switching costs V W - High start-up costs LOW ' High barriers to entry Threat of Substitutes Easily substitutable - Customers can easily switch HIGH ' Constant innovation Power of Buyers High price sensitivity - Information is easily available HIGH Can be easily substituted Need recognition ooo Marketing Funnel.j... > > Awareness Information search Consideration Conversion Alternative evaluation Loyalty Advocacy Purchase and consumption Post- purchase