In Module 6, Strategy Consideration \& Factors, we completed a 5 Forces Analysis on the streaming industry. Below is the summary of the framework we completed as part of that discussion. [If you prefer, you may view the summary here ] Considering the below framework, and your own knowledge and original thought, answer the five (5) following questions in the space provided in this exam: 1. Why is the Power of Buyers considered High? [HINT: Consider the Consumer Decision Process in your response.] 2. How can providers in this industry use the Marketing Funnel to reduce the impact of the Power of Buyers [HINT: Consider which part of the Marketing Funnel can most impact customers' willingness to stay with a provider]? 3. Which of the 5 Forces is the most difficult to overcome and why? 4. For competitors, how does the large advertising expense impact the role of STP (segmentation, targeting, positioning)? 5. How easy or difficult is it to enter the streaming industry and why? 5 Forces Analysis -Streaming Services (Netflix, HBO Max, Disney Plus, Hulu, Paramount) Need recognition Alternative evaluation Purchase and consumption Postpurchase