In Mr$.$ D'Asaro Biondo's analysis, Google should have offered a helping hand to all kinds

of European industries as the digital world put increasing pressure on their business models.

That did not happen.

$"$In Europe we were not organized to value $[$partnerships$],"$ he says. $"$We were more organ$-$

ised to sell advertising."

That neglect has had a high price. A series of running battles with the media and entertain$-$

ment industries over copyright issues has expanded into wider competition complaints, resulting

in this month's action in Brussels.

Now, with the digital world encroaching far beyond media and communications, anxiety about

Google's influence $-$ whether it is friend or foe of industries from healthcare to cars $-$ is rising.

'Maybe we didn't make enough effort to understand our partners... in developing relation$-$

ships," says Mr$.$ D'Asaro Biondo, speaking in his first extended interview since he was handed

the job of managing European strategic relationships in February.

He has the task of convincing companies in other industries that Google is a reliable ally

rather than the leader of a digital invasion from Silicon Valley bent on wiping them out.

Mr$.$ D'Asaro Biondo says he plans to start by telling other industries why they have nothing

to fear as Google expands into new markets.

For instance, carmakers should not be worried that the internet company is building its own

prototype driverless vehicle, he maintains.

$"$We can't develop things alone to replace them. I don't believe in that. Developing a car

requires skills and know$-$how that we don't have."

Google would not want to become a carmaker in its own right, for instance, he says.

$"$It would stop innovation, because instead of focusing on what we do$,$ we would have to try

to learn things we don't know."

His comments at times sound as though they run counter to the large ambition emanating

from the company's headquarters in Mountain View, California, as it eyes new markets far be$-$

yond internet search. What is the history of google clashes with european authorities and people? Give some examples. What cultural factors have been involved in these clashes?