In opening retail stores, we would create small branded experiences in malls and shopping areas selling our watches exclusively. Given the small size of each of these stores, the proposed cost, on average, is toughly $500,000 per store. We would initially open a few near our headquarters and aim to expand nationally to major retall centers. Strategies for Retall Stores - Maintain 50%,75% margins by pricing in line with other retail outleti - Limit the namber of retail partneis that refuse to carry our products - Vtilize a small stare size in popular locations - Create a lazurious feel within the store - Train and compeasate employees well to increase customer service In opening retall stores, we would create small branded experiences in malls and shopping areas selling our watches exclusively. Given the small size of each of these storen, the proposed cost, on average, is roughly $500,000 per store. We would initially open a few near our headquarters and aim to expand riationally to major retail centers. Strategles for Retail Stores - Maintain S0-75* margins by pricing in line with other rotail outlets - Limit the number of retail parthers that refuse to carry our products - Uilite a small store size in popular iocations - Create a lumurious feel within the store - Train and compensate employees weil to increase customer service