Retail Store Proposal

In opening retail stores, we would create small branded experiences in malls and shopping areas selling our watches exclusively. Given the small size of each of these stores, the proposed cost, on average, is roughly $\backslash (\backslash$$ $500,000\backslash )$ per store. We would initially open a few near our headquarters and aim to expand nationally to major retail centers.

Strategies for Retail Stores

$-$ Maintain $\backslash (50\backslash \%-75\backslash \%\backslash )$ margins by pricing in line with other retail outlets

$-$ Limit the number of retail partners that refuse to carry our products

$-$ Utilize a small store size in popular locations

$-$ Create a luxurious feel within the store

$-$ Train and compensate employees well to increase customer service