In order to earn a margin but also create demand at the upper end of price setting, the firm is bound by the buyers' perceived value (PV) for the product, which is influenced both by the true economic value (TEV) of the product for a buyer and how well the company's marketing efforts communicate that TEV. At the lower end of price setting, the firm considers its cost-of-goods-sold (COGS). (10pts) Question 8 - In order to earn a margin but also create demand at the upper end of price setting, the firm is bound by the buyers' perceived value (PV) for the product, which is influenced both by the true economic value (TEV) of the product for a buyer and how well the company's marketing efforts communicate that TEV. At the lower end of price setting, the firm considers its cost-of-goods-sold (COGS). True False