In order to effectively target your research efforts, evaluate the purpose of the message and the amount of existing knowledge you have before deciding whether to take an informal or formal research approach.

Read the scenario, and then answer the question.

You are asked to compose a job description for the position of director of sales at your company. This is a position you once held, so you are familiar with the requirements and qualifications. Before beginning to write, you look in the files for past descriptions and check with your supervisor about details to include.

What research method did you use in this situation?

Informal research

Formal research