Question: In order to understand consumer purchasing patterns for Lay's chips, Frito - Lay market researchers are likely to use _ _ _ _ _ _

In order to understand consumer purchasing patterns for Lay's chips, Frito-Lay market researchers are likely to use ________ because it analyzes large purchase history databases and coupon redemption histories looking for patterns.
Multiple Choice
focus groups
primary data collection
data mining
surveys
intercept surveys

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