In other words, in this example, transparency will foster trust and good faith that an effective business will not hide what is in the audience's interest. As adversaries, there may be times when controlling diversification is a more effective business practice: consider trade secrets where design or management methods are not publicly disclosed as merits The benefits of competition. Or when the agreement $/$ use that the business may have with the provider prohibits transparency. In the last counterexample, businesses may use social media for advertising, but social media providers may restrict consumer behavior. Here, if a business considers social media as a valuable service to achieve advertising, it is necessary to monitor its product or service to maintain its agreement with social media providers.