In our Lecture in this class, we learned about the concept of examining a company's various Perspectives: Customer Perspective, Financial Perspective, Innovation$/$Learning Perspective, and Operational Perspective. We learned that it is important to not JUST focus all your marketing attention on ONE of these, but rather to look at them as a whole, so as not to be lopsided in our Marketing Approach. That is why this concept is called the $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

A$.$

Global Branding

B$.$

Balanced Scorecard

C$.$

Social Media Leverage

D$.$

Mental Impalpability