In our Lecture in this class, we learned about the concept of examining a company's various Perspectives: Customer Perspective, Financial Perspective, Innovation$/$Learning Perspective, and Operational Perspective. We learned that it is important to not JUST focus all your marketing attention on ONE of these, but rather to look at them as a whole, so as not to be lopsided in our Marketing Approach. That is why this concept is called the $q,$

A$.$ Global Branding

B$.$ Balanced Scorecard

C$.$ Social Media Leverage

D$.$ Mental Impalpability