In paragraph #$1$: what does Hirschberg suggest for the effectiveness of advertising on the consuming public?

According to Hirschberg, what are some of the techniques that advertisers use?

In what way do advertisers slant information about a product to gain advantage?

How are emotional appeals used in advertising?

How does the language of advertising connect with the Aristotelian model $($Ps and C$)$ of argument construction?

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