In Perri Capell's article, "How to Answer Any Interview Question," what was the author's main recommendation for success?

$$ Prepare a list of questions that you think the prospective employer will ask

Focus on facts and trends reported about the company in trade magazines and on various business internet sites

Develop two or three key messages that you will focus on regardless of the questions asked by the interviewer and make sure that those points are well delivered

$$ Participate in a mock interviews with someone who works in a similar industry