In pricing, the emphasis is primarily upon competitors' prices.

Select one:

a.

competition-based

b.

cost-based

c.

demand-based

d.

customer-based

Buyers will tend to be price-sensitive when.

Select one:

a.

the product is unique.

b.

the product is perceived to have high quality.

c.

they are aware of substitutes.

d.

the cost of the product is low relative to the income.

The number of units that the market will buy in a given time period at different possible prices is demonstrated by the:

Select one:

a.

demand curve.

b.

learning curve.

c.

cost curve.

d.

experience curve.

Clear my choice

One advantage of non-price competition is that

Select one:

a.

a firm can react quickly to competitive efforts.

b.

market share becomes less important.

c.

a firm can build customer loyalty.

d.

marketing efforts are completely eliminated.

e.

pricing is no longer a factor.