Question: In productprice relationship, there are three basic value positions: High price, due to the value the product offers in the form of high quality, special

In productprice relationship, there are three basic value positions:

  1. High price, due to the value the product offers in the form of high quality, special features, or prestige
  2. Average price, due to value in the form of good quality for reasonable price
  3. Relatively low price, due to value in the form of acceptable quality at a low price

Review the Ford website.

Write a one-page paper explaining how Ford Motor Company markets products in all three value categories.

Include at least one reference to support your answers.

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