In properly formatted direct email write a response to the following case study:

Mercedes-Benz owners take their accessories seriously, which is why you get angry letters and email when they buy Mercedes-branded merchandise that turns out to be fake. Even though your company has nothing to do with these low-quality knock-offs, customers sometimes blame you anyway. To battle the problem, Mercedes opened an online store where every item come with a certificate of authenticity that it was manufactured by a Mercedes-approved partner and meets Mercedes quality standard. At www.mbusi.com, the website for the Mercedes-Benz manufacturing plant in Tuscaloosa, Alabama, shoppers can follow the "Store" link to the online gift shop. But first they need to know it exists.

As the assistant for Steve Beaty, vice president of accessories marketing, you are responsible for writing the appropriate form of communication to registered Mercedes owners, telling them about the online gift shop.