Question: In reference to the GM - SAAB Case video and PowerPoint: GM's business-level strategy is arguably Low-Cost Leadership (as is Ford's). In most categories of
In reference to the GM - SAAB Case video and PowerPoint: GM's business-level strategy is arguably Low-Cost Leadership (as is Ford's). In most categories of vehicle, GM and Ford are the standard, low cost and usually lower priced, alternatives to comparable premium products from Mercedes, BMW, and others. SAAB's pre-GM business-level strategy was Differentiation as were the other non-American car companies purchased by GM and Ford in the 1980s and 1990s. In all the cases, listed in the PowerPoint, the acquisition failed. Why were GM and Ford unable to successfully manage these foreign high-end car companies?
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