Question: In relation to your chosen company, develop an Internal Factor Evaluation (IFE) Matrix, by outlining four strengths and four weaknesses. (20 Marks) Question 5 20

In relation to your chosen company, develop an

In relation to your chosen company, develop an Internal Factor Evaluation (IFE) Matrix, by outlining four strengths and four weaknesses. (20 Marks) Question 5 20 Marks Using your chosen company, construct or develop the following matrixes and comment on your findings. 5.1. SWOT matrix: The initial step in construction of SWOT matrix is identification of key factors in the following quadrants: Strengths, Weaknesses, Opportunities and Threats. Identify at least a minimum of two practical key factors in each quadrant for your chosen company. (8 Marks) 5.2. SPACE matrix: Clearly show all the workings and state under which directional vector your company falls. Compute an average score for FP, IP, CP and SP (6 Marks) Draw directional vector on SPACE matrix and comment (6 Marks) [20 Marks]

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