In relationship retailing, a retailer

A$)$ seeks to maximize a customer's short$-$term satisfaction

B$)$ seeks to attract larger customers over smaller accounts

C$)$ prefers to attract new customers over retaining existing customers

D$)$ plans to establish and maintain long$-$term bonds with its customers

Which of the following illustrates a retail transaction?

A$)$ a consumer buying coffee in a vending machine

B$)$ the U$.$S$.$ government purchasing military aircraft

C$)$ an auto manufacturer purchasing brochures to be distributed by its dealers

D$)$ a supermarket purchasing a freezer case for meat

The success of a manufacturer and its retailer customers is most directly interconn distribution?

A$)$ exclusive distribution

B$)$ selective distribution

C$)$ dual distribution

D$)$ intensive distribution

$A(n)$ retail strategy encompasses value chain elements not yet perfectec in a retailer's industry category.

A$)$ augmented

B$)$ potential

C$)$ expected

D$)$ realized

A retailer's customers who are most loyal and who have the highest average sal

A$)$ primary customers

B$)$ outshoppers

C$)$ core customers

D$)$ target market

Expected customer services

A$)$ are extra ingredients that add to the retail offering

B$)$ are provided to customers free of charge

C$)$ complement a store's extended offering

D$)$ are considered basic ingredients in the retail offering

Which statement concerning a value delivery system is not correct?

A$)$ Nonstore retailing requires a different delivery system than store$-$based retaili

B$)$ A value delivery system is as strong as its weakest link.

C$)$ Channel members are dependent on each other.

D$)$ Value delivery systems are relatively simple to develop and administer.

Accounting and legal services are examples of services.

nongoods

proforma

owned$-$goods

rented$-$goods