In relationship retailing, a retailer

A$)$ seeks to maximize a customer's short$-$term satisfaction

B$)$ seeks to attract larger customers over smaller accounts

C$)$ prefers to attract new customers over retaining existing customers

$($D$)$ plans to establish and maintain long$-$term bonds with its customers

Which of the following illustrates a retail transaction?

A$)$ a consumer buying coffee in a vending machine

B$)$ the U$.$S$.$ government purchasing military aircraft

C$)$ an auto manufacturer purchasing brochures to be distributed by its dealers

D$)$ a supermarket purchasing a freezer case for meat

The success of a manufacturer and its retailer customers is most directly interconnected in distribution?

A$)$ exclusive distribution

B$)$ selective distribution

C$)$ dual distribution

D$)$ intensive distribution