Question: In response to the case study discussed below, write a letter offering employment to the successful candidate?? A chain of health clubs needs to find
In response to the case study discussed below, write a letter offering employment to the successful candidate??



A chain of health clubs needs to find a new manager in Brazil. Appointing the right person is essential for the success of the business. Fast Fitness Background Fast Fitness owns and operates a chain of health and leisure clubs in the United States. Two years ago, the company decided to enter the South American market. It began by opening six clubs in So Paulo, Brazil. The dubs appeal mainly to people aged 20-40. All the clubs have a gymnasium, with the latest equipment, an aerobics studio, a swimming pool, sun decks, a caf, bar and clubroom. Four of the clubs are located in areas where large numbers of Japanese, Spanish, Chinese and Italian immigrants live. The performance of the clubs has been disappointing, and none of them has reached their turnover and profit targets. Many members have not renewed their membership, and the clubs have not attracted enough new members. Fast Fitness recently advertised for a General Manager. His/Her main task will be to boost sales at the clubs and increase profits. General Manager Required for our chain of Health and Leisure Clubs Salary negotiable Excellent benefits package The job Leading, co-ordinating, and motivating staff. Increasing the revenue and profits of the six clubs in So Paulo Exploiting new business opportunities Liaising with and motivating our team of managers and their staff Contributing to marketing plans and strategies The person Dynamic, enthusiastic, flexible A strong interest in health and fitness A good track record in previous jobs The ability to work with people from different cultural backgrounds Outstanding communication and interpersonal skills A flair for new ideas and organizational skills Fast Fitness, 80 Front St, New York NY 10003-1324 Name: Martha Gmez Age: 34 Nationality: Brazilian Marital Status: Divorced, two children Name: Silvia Cominelli Age: 38 Nationality: American Marital status: Married, no children Education: Finished secondary school; two years' training at a School of Dance and Theater. Experience: Several years as professional dancer in theaters and on television. Joined a small fitnesscenter as instructor Outstanding achievement: Introduced fitness programs in the center for people suffering from Parkinson's Disease and multiple sclerosis. Received an award for this work. Skills: Qualified in first aid. Fluent Spanish and Portuguese, Personalityappearance: Warm, friendly, dynamic. Appearance: rather a "hippy" look. Comments: "I hope to build new schemesand initiatives to help people in the community to achieve a healthier lifestyle. If we promote that idea, people will flock to Fast Fitness clubs." Believes her main asset is her creativity. Interests: pop music, running a weekly aerobics class. Education: Trained as a dietician (Berkeley University, U.S.): Masters in Sports Psychology. Experience: Worked for several years as adviser to the national football team. Currently sports organizer in a women's College. Outstanding achievement "Helping the national football team to win the World Cup." Skills: Fluent English, Portuguese, and Spanish. Personality/appearance: Ambitious, assertive, outspoken. "Nothing will stop me from achieving my goals in life. "Wore casual clothes to the interview. Comments: "I love being able to motivate people to exercise and then seeing their faces." Believes Fast Fitness must spend a lot of money on multimedia advertising to improve profils, and offer big discounts to new members. Is taking an evening course in Business Studies to upgrade her academic qualifications." Interests: hiking, photography. Name: Sean Wilder Age: 52 Nationality: American Marital status: Married to Brazilian, four children Name: Paulo Goncalves Age: 36 Nationality: Brazilian Marital Status: Single Education: B.Sc. Physics, Yale University, M.A. Sports Management, University of Southern California. Experience: Taught English and Spanish at high Schools for 10 years. Ran Sports programs for the Schools. Currently teaches English in a private language School in So Paulo Outstanding achievement: "Achieving happiness by marrying the night person." Skills: Fluent English, Portuguese, and Spanish Personalitylappearance: Very good-looking, relaxed, self-confident Dressed very casually for the interview. Comments: He believes that his greatest quality is to be calm under pressure. The secret of being a good manager is to delegate tasks and not get too friendly with staff," he said. Did not have many ideas for improving the clubs profits, Thinks Fast Fitness is spending too much on advertising. It should focus on existing members and persuade them to sign up new members. Interests: jogging, cinema, his wife and family. Education: Left school at 16. Three years' training at RADA (Royal Academy of Dramatic Arts), London. Experience: Did two trips around the world in his early twenties. Taught English in Japan for two years. Played a variety of roles in Brazilian movies, then specialized in action movies. Has spent the last two years in Florida, U.S., working as a gym instructor Outstanding achievement: "Playing a role in a successful Hong Kong movie with Jackie Chan." Skills: Has a black belt in karate, extensive knowledge of martial arts fluent Portuguese, Spanish, and Japanese. Personality/appearance: Looked very fit and muscular, Dressed formally in an Armani suit. Strong personality, confident, articulate. Comments: Some interesting ideas for improving First Fitness profits. Thinks many people will join the clubs when they know he is the manager. Wants to use his name and photograph in all publicity for the clubs. Interests: Politics, cooking, socializing