Question: In Seattle, a market segmentation study found that there is a significant overlap between the outdoor enthusiast subculture and the tech professional subculture. What behavioral

In Seattle, a market segmentation study found that there is a significant overlap between the outdoor enthusiast subculture and the tech professional subculture. What behavioral characteristic do these two subcultures share that could make them attractive targets for marketers?

Both subcultures prioritize their health and wellness, which could make them more receptive to marketing messages related to exercise and outdoor activities.

Both subcultures are environmentally conscious, which could make them more receptive to marketing messages related to sustainability and eco

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friendliness.

Both subcultures have a high disposable income, which could make them more receptive to marketing messages related to luxury goods and experiences.

Both subcultures are interested in adventure and exploring new experiences, which could make them more receptive to marketing messages related to travel and tourism.

In Seattle, a market segmentation study found that there is a

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